Insider: Style by Staple... Lohan's Shoe Future...

Jeff Staple tweets his thoughts about trends.

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with contributions from Gerald Flores
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Name Game

No, Lebron Jordan is not an all-star Nike collaboration between the brand’s Lebron basketball shoes and Jordan Brand — or even the two players. It’s a start-up footwear line that founder Aaron Fraser said shares the name of two of Nike’s biggest endorsers based solely on a coincidence. “There’s no intention of trying to deceive the market,” he said of the newly launched brand. “The logos have nothing similar to anything Nike, Jordan or Lebron James have.” But Nike may see things differently. A representative from the Beaverton, Ore.-based firm told Insider they’re looking into the Brooklyn, N.Y.-based business. “We take these matters very seriously,” said Derek Kent, Nike’s U.S. media relations director. And while orders for the kicks — which are priced between $50 and $100 and offer 15 unique “Lebron Jordan” logos — can be placed now on the brand’s site, the shoes won’t officially be unveiled until June.

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