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Zappos.com CEO Tony Hsieh had many in the footwear industry feverishly clicking the refresh button on their Web browsers last Tuesday, as he provided live Twitter feed from the inauguration in Washington, D.C. Even as he participated in the historic ceremony, sitting just 150 feet from the podium, Hsieh still had shoes on the brain. “You can feel everyone’s energy and excitement here at Inauguration,” he wrote in one post. “Over 1 million people estimated here. That’s a lot of shoes.” In other posts, Hsieh chose a more poetic tone. “Speechless witnessing millions of people cheering in unison. From a distance, they look like a shimmering sea of red and white confetti.”
Sole Technology threw a rock ’n’ roll rager at L.A.’s Viper Room on Jan. 15 to celebrate the release of skater Braydon Szafranski’s (at left) signature Emerica Pro shoe. About 500 friends and family, including actor and budding music mogul Ryan Gosling, turned out for drinks and live performances from The Goat & The Occasional Others and Ima Robot. Emerica brand marketing manager Timothy Nickloff praised Braydon’s accomplishments, including being named Transworld Skateboarding’s Rookie of the Year in 2006. “If anyone has truly earned a skate shoe with their name on it, it’s our man Braydon,” he said.