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Insider: 'Real' Rejections... Merrell Down & Dirty...

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Dirty Tricks

A little mud never hurt anyone, and Merrell thinks that’s true for a whole lot of mud, too. The outdoor brand is playing host to the Down & Dirty National Mud Run Series — 5k and 10k races with military obstacles ranging from pits of thick, gravel-laden mud to towering, cargo-net walls. “We wanted to do something that had an element of multi-activity,” said Craig Throne, Merrell’s VP of marketing. “When you throw things in that don’t make it a normal [race], it pushes people to do something they wouldn’t normally do. ... It’s really a call to action [and] to expand what ‘outdoors’ means.” Nearly 4,000 people turned out on Oct. 3 for the New York event, the third stop in the four-city series, which ends in Sacramento, Calif., on Oct. 31. Throne said that based on the success of the 2010 races, Merrell is already gearing up for next year by scouting out at least five more cities to add to the roster. By then, he said, he hopes to have cleaned up all the lingering grime from this year’s competition. “I’m still finding dirt,” he said days after running the 5k in New York. “It’s everywhere.”

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