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Insider: Overachievers...Tiger Beat

The scoop from the FNAAs and Two Ten dinner.

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Tiger Woods

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Tiger Beat, Not Beaten


There’s no question it’s been a rocky week for Tiger Woods after his mysterious car accident, broken windows, alleged infidelity and admission of unspecified “personal failings.” (At press time, additional alleged mistresses were still surfacing seemingly on the hour.) But as embarrassing as these events may be for the famously press-shy golfer, it’s unlikely to affect his relationship with Nike. The Beaverton, Ore.-based athletic firm has said as much in a statement, confirming that the beleaguered star and his family have the brand’s full support. Timothy Robinson, managing director of the branding agency CoreBrand, told Insider the situation may cause some conversations when it’s time to re-up contracts, but in the end, is much ado about nothing. “They might be reexamining the morals clause in those contracts and whether he’s living up to those, but I don’t think he’ll lose any sponsorships,” Robinson said. “He’s no Charles Barkley or Dennis Rodman. This is a relatively minor event that will blow over and just be a blip.”

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