Women’s Wear Daily
04.18.2014
business
business

Insider: Madonna Delivers... Dazzling Spice Girl...

Madonna wowed the crowd at Fashion Delivers.

By and
with contributions from Elisa Anniss, Gerald Flores, Lauren DiLello
business/news
View Slideshow

Melanie Brown

Photo By Courtesy

Girl Power

First the spice, now the dazzle. Melanie Brown, a.k.a. Mel B. of the Spice Girls, is following in the footsteps of Kristen Bell and Kristin Cavallari as the latest celebrity guest designer for ShoeDazzle.com. For her creation, Brown used rhinestones to bling out the heel of a nude pump. “It was kind of a no-brainer,” Brown said of the collaboration. “I get to design and help people out.” All of Brown’s work with the site — from meeting with company co-founder Kim Kardashian to putting the finishing touches on her bejeweled creation — was featured on her Style network reality show, “It’s a Scary World.” In a recent episode, Brown went to the Children’s Hospital of Los Angeles (above) to design her shoe with those who would benefit from its proceeds. “I wanted to get [the kids’] input,” she said. Their requests? “They wanted to make sure it would go with everything. One of the little boys actually wanted the inside to be soft and comfortable, so we put in extra padding.” A portion of the proceeds will benefit the hospital and the Ronald McDonald House.

View Slideshow
Page:  « Previous Next »
VIEW ARTICLE IN ONE PAGE
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Footwear News


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or