Women’s Wear Daily
04.16.2014
business
business

Insider: Madden's Pick… Fluevog Coffee

The Steve Madden design contest winner will have a shoe sold exclusively on Zappos.com.

By and
with contributions from Regina Smith Popp, Kristen Henning, GERALD FLORES
business/news
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Soccer Style
Nike continues to celebrate the upcoming World Cup tourney with an apparel and footwear collection called True Colors USA, using the artwork of legendary Los Angeles graffiti and tattoo artist Mister Cartoon. Nike (which sponsors Team USA, among others) has been fêting the collab with stops around the country, including one last week at the brand’s 21 Mercer St. location in Manhattan’s Soho neighborhood, where Insider caught up with the artist. “I wasn’t the best at soccer, but I still respect the sport,” he said, admitting to being a benchwarmer growing up. “[The collaboration is] a way for me to still be involved in the game some way.”

Daily Brew
John Fluevog is marking 40 years in 2010, and to commemorate the occasion, the brand has teamed with fellow Vancouverite J.J. Bean Coffee Roaster to create a new shoe and coffee flavor. The shoe style — a women’s T-strap christened the Tenango — has been selling well, according to marketing director Stephen Bailey, and will probably only last through the summer. Ditto on the Special Reserve Fluevog Roast of Huehuetenango, which will be available both at Fluevog stores and at J.J. Bean locations while supplies last. Bailey said this collaboration with J.J. Bean owner John Neate is the second in a row to be done with another John (the first was with John Evans and Opus Hotels). In fact, the John-centric policy has been so successful, Bailey said, the brand is considering making it permanent. “We’ll use that to determine who we work with in the future,” he joked.

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