Women’s Wear Daily
04.20.2014
business
business

Insider: Madden's Pick… Fluevog Coffee

The Steve Madden design contest winner will have a shoe sold exclusively on Zappos.com.

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with contributions from Regina Smith Popp, Kristen Henning, GERALD FLORES
business/news
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The winning design

Photo By Courtesy

Steve’s New Shoe
And then there was one. Out of close to 4,000 submissions for the “Sole Search” competition — a joint venture of Steve Madden and Zappos.com — the three remaining finalists traveled to the Steve Madden showroom in New York last Friday to find out whose design would be produced by the Steve Madden team and sold exclusively at Zappos.com later this year. The victor? Stephanie Figuccio, who is graduating from Marist College later this month. The young designer’s winning look is a suede ankle bootie adorned with a bow on the upper and python detailing on the heel and platform. “It could be for the rock-star girl, the goddess or even [worn] to the office,” Figuccio said. “I’m obsessed with shoes because the right pair of shoes can change a girl’s attitude.”

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