Insider: Lohan for Ecko... Jerome's Big Win...

The Marc Ecko fall campaign stars controversial starlet Lindsay Lohan.

By and
with contributions from Regina Smith Popp, Lauren DiLello
View Slideshow

Model Behavior
Lindsay Lohan and R2-D2, the robotic star of “Star Wars,” have more in common than one would think. At least, they do if you’re Marc Ecko. The designer turned to both the Hollywood starlet and the sci-fi character for the inspiration behind his most recent ad campaign, which relies on new uses of multimedia and print advertisements. Blending technology inspired by R2-D2’s ability to project holograms, Ecko has developed a fall promotion that features a 3-D Lohan acting out skits shot by Markus Klinko and Indrani of Bravo’s “Double Trouble.” As for the 24-year-old actress’ recent stint in jail and current court-mandated rehab, Ecko said he isn’t worried about any of it hurting his company’s image. “Other brands have had provocative and controversial endorsers, and I don’t cast discursions on people for life happenings,” he told Insider. “It happens to the best of them: Ray Charles, Frank Sinatra, Robert Downey Jr. — and look at Tiger Woods. This is America, we forgive.”

View Slideshow
Page:  Next »
load comments


Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

getIsArchiveOnly= hasAccess=false hasArchiveAccess=false