Women’s Wear Daily
04.20.2014
business
business

Insider: Kobe's Frenemy… Corso Como at the Oscars

Bryant enlisted buddy Kanye West to appear in his latest Nike promo film.

business/news
View Slideshow
Kobe Bryant

Kobe Bryant

Photo By Courtesy Photo

A flat from the Ballasox collection

Photo By Courtesy Photo

Super Friends
Kobe Bryant has friends in high places. While in town for a road game against the New York Knicks last week, the basketball player dropped by Foot Locker’s New York flagship to talk about his latest signature sneaker and what it’s like to play at Madison Square Garden, where his Hollywood buddies are often sitting courtside.  The L.A. Laker got one of those celebrity friends, rapper Kanye West, to appear as the villain in his upcoming Nike-promotional film, “The Black Mamba.” “We’ve been planning on doing something together with Nike for years. When the opportunity came up, he jumped on it,” Bryant said. “[Kanye] plays The Boss. His character in the commercial is a lot of fun and he puts on a great performance.” 

Happy Feet
Corso Como is giving attendees of this year’s Academy Awards the royal treatment.  To promote its Ballasox line, the brand will host a fairy tale-themed showcase inside the Kari Feinstein Academy Awards Style Lounge in the Montage Hotel in Beverly Hills, Calif., next week.  The plush tented setting, designed by production designer Marcelle Gravel  — whose credits include Cirque du Soleil and music videos for Lady Gaga, Britney Spears and Katy Perry — will also have a Prince Ballasox character who will present celebs with the shoes made with a sewn-in sock. Movie star sightings and anecdotes from the tented showcase will be broadcast on the Prince Ballasox Twitter, Facebook and Tumblr pages.

Playing Dress Up
Kids are learning new ways to put on new clothes, thanks to Double Fine Production’s videogame, “Sesame Street: Once Upon a Monster,” produced for the Xbox 360 Kinect. The game, which uses Xbox Kinect’s natural controller-free motion technology, allows kids to play as Sesame characters Elmo, Cookie Monster, Oscar and Grover and engage in a number of interactive games. One of those activities — dress-up — lets the young gamers pick party clothes for one of the new monsters.  Other activities include playing instruments, dancing and running obstacle courses.  Targeted for kids ages 4 to 8, “Sesame Street: Once Upon a Monster” is due this fall.

View Slideshow
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Footwear News


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or