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Insider: K-Swiss Rocks Out ... Stuart’s Ping-Pong Contest

The K-Swiss crew partied last weekend with Benji and Joel Madden of the band Good Charlotte and the apparel line DCMA Collective.

By
with contributions from Marcie Young
Benji Madden at the K-Swiss unveiling party

Limited Edition
The K-Swiss crew partied last weekend with rockers Benji and Joel Madden of the band Good Charlotte and the apparel line DCMA Collective, during an unveiling party at the label’s Los Angeles flagship for the two-style, K-DCMA Footwear Collection. The limited-edition project (1,800 pairs of each were produced) feature DCMA’s signature prints and brass hardware details on classic K-Swiss silhouettes. “We wanted to do shoes for a while,” Joel told Insider. “We just wanted to find the right company to do it with. K-Swiss is cool. It’s a classic label. And skating, graffiti, rock-and-roll — those are all the things we do. It’s a good marriage.” As a bonus gift, party guests — including Nicole Richie, Audrina Patridge and Tila Tequila — each walked away with a pair of the new kicks. Several additional styles are scheduled to roll out throughout 2009.


 
Bring It On
Stuart Weitzman is searching for a ping-pong opponent for a dual at his New York City showroom. Beginning Friday, the shoe designer and table-tennis aficionado is hosting an online video contest to find a fellow die-hard ping-pong fan. To enter for a chance to compete, contestants must subscribe to the free Youtube.com/zappos channel and create a witty video explaining why they think they have what it takes to trump Weitzman at the table. The winner will receive an all-expenses paid trip to New York, a Stuart Weitzman shoe wardrobe and a chance to knock Weitzman from his ping-pong throne. But the competition isn’t for the faint of heart: Weitzman is a frequent player at Chinatown ping-pong clubs and prepares for matches with daily finger aerobic exercises.