Women’s Wear Daily
04.17.2014
business
business

Insider: JCPenney's New York Bash & More

The department store feted its newest campaign, which will run during the Academy Awards this weekend.

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with contributions from Kristen Henning
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Mary-Kate and Ashley Olsen

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And the Winner is...
New York’s Lincoln Center hosted a bevy of celebs this week — including Cindy Crawford and Mary-Kate and Ashley Olsen — at the JCPenney bash to celebrate new ads slated to air during the Academy Awards telecast. Insider asked Lorraine Hitch, SVP and GMM of family footwear, about her picks for spring. Hitch said her go-tos were caged-toe sandals, exotic skins and metallics, but she wasn’t so certain when it came to her picks for the upcoming Oscars. “I have no idea who’ll win,” she said. “When it comes to the office pool, I’m a zero.”

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