Charles David Ad.
Photo By Courtesy Photo
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- Marcie Young
- Kristen Henning with contributions from
- Jennifer Ernst Beaudry
- Wayne Niemi
Storyteller
Nathalie Marciano is lending her storytelling skills to Charles David. Since returning to the company as creative director three weeks ago, Marciano — daughter of Charles David CEO Charles Malka — has turned to Hollywood for cues on developing the brand message. “My goal is to give [the brand] the cachet we had before,” said Marciano, who left the shoe biz nine years ago to form her production company, 26 Film. “As in film, it’s about giving yourself a presence with a story.” The newest ads — debuting this fall — tell an angst-filled story of relationships, with the Charles David collection playing a major role. Marciano said the company would increase its print placements, as well as conducting outdoor and viral campaigns. But will she return to the drafting table for Charles David? “I’ll have to see how it goes,” said Marciano, who is still at the helm of her production firm. “I still doodle all the time [and] am definitely inspired to design.”
G-Rated
“Yo Gabba Gabba!” isn’t just for kids. At least, not if you’re famous. Rumors of a new children’s line of Vans sneakers featuring characters from the Nickelodeon sensation were confirmed at Comic Con recently, and now Insider has heard that a small batch — 100 pairs — has been created for grown-ups. A Vans source dished that the limited offering will go to lucky (and, um, famous) Gabba fans, including Brad Pitt (who dressed as the show’s DJ Lance Rock last Halloween), Jason Bateman and two-time Gabba guest Jack Black.
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