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Insider: Ed Westwick Admires K-Swiss… LL Cool J Dishes on Collab...

A look at the biggest parties of the week.

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Ed Westwick

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Gossip Guy
Hosting is hungry work — just ask Ed Westwick (at right). Insider caught up with the “Gossip Girl” star and face of K-Swiss’ “Classic Remastered” ad campaign at the after-party celebrating the shoe launch at New York’s Bloomingdale’s. Apologizing in between hors d’oeuvres — “I haven’t had a chance to eat today,” he said — Westwick told Insider that K-Swiss had values he admired. “They know who they are,” he said, adding that he would love to do another installment of the black-and-white campaign he shot last fall. But on to more important things: Is there a place for K-Swiss in the wardrobe of Chuck Bass, his ultra-dandified “Gossip Girl” alter ego? “Absolutely,” he said, without hesitating. “I see him wearing them on the basketball court.” Nearby, DJ Josh Madden (who also runs DCMA Collective with his brothers Joel and Benji of Good Charlotte) gave Insider some advice for keeping a party moving. “If you want to be a good DJ, all you have to do is worry about making the ladies dance,” he said. Also feeling the beat was David Nichols, EVP of K-Swiss, who hinted that news would be forthcoming about the new California Youth action-sports label, which is a major facet of the Westlake, Calif.-based company’s turnaround plan.

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