Pump It Up
NBA legend Dominique Wilkins (below, right, with Emmitt Smith) is all for bringing back Reebok’s Pump. At the athletic brand’s soirée recently at Pop Burger in New York’s Meatpacking district, the former Pump pitchman said he couldn’t believe it had been 20 years since the shoe made its debut. And even though he’s an office man now (Wilkins is VP of basketball for the Atlanta Hawks), the former baller admitted he still has a soft spot for kicks. “I always wear sneakers,” he said with a laugh when Insider asked about his go-to dress shoe.
Meanwhile, sneaker fans soon will have a second chance at a recent classic: At the event, Insider caught up with sneaker designer Hue Vo (who handles special makeups for L.A. hotspot Undftd, among others) who dished that a relaunched Greedy Genius line will be hitting Foot Locker, Finish Line, Shiekh and DTLR for spring ’10. Vo said the line will retail for $60 to $80 and looks “really dope, and the quality is amazing.” Vo also weighed in on a major trend in athletic: the hiking boot/military inspiration that was so prominent in the fêted Reebok Pump 20 collection. Subdued, versatile colors, all-season wearability and premium materials give shoppers a “reason to buy” in this economy, Vo said.
Pump It Up
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