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Soles4Souls is attracting some serious celebrity muscle to its cause. CEO Wayne Elsey told Insider that the charity would introduce a new celebrity spokesperson every four to six weeks to help raise consumer awareness about the organization and the need for donated shoes. “It goes back to our strategic direction to get individuals to engage [with Soles4Souls] and get plugged in,” he said. Next up is Kellie Pickler, who is performing at Madison Square Garden with Taylor Swift on Aug. 27. Prior to the event, Pickler will promote Soles4Souls and the shoe drive tied to the concert during her appearance on “The Today Show.” Elsey said he hopes to gather 75,000 to 80,000 pairs of shoes at the show. Pickler follows in the footsteps of “Scrubs” stars Zach Braff and Donald Faison, who earlier this month collaborated on a video for 50000shoes.com, a drive to collect 50,000 pairs of shoes.