Insider: Audrina's Bongo Blitz... Leave It to Bieber...

The MTV reality star talks about her new gig with the brand.

By and
with contributions from Kristen Henning
View Slideshow

Window on the World

Shoppers and shoe fans passing by Bloomingdale’s in New York are getting a show. The Lexington Avenue windows celebrate the new partnership between Keds and the Whitney Museum of American Art by showcasing shoes — and three art students working in the windows. Keds President Kristen Kohler Burrows said the display was a great way to highlight artist Jenny Holzer and the Keds Whitney Collection she designed (a Bloomingdale’s exclusive). And Bloomie’s agreed. “Our customers are very interested in art and the arts, and we thought this was a perfect collaboration,” said Anne Keating, SVP of public relations and corporate philanthropy for the store. “It’s a perfect opportunity to showcase a great artist who decided to do something that everyone can own as art.” Customers also can put their stamp on Keds: A touchscreen in the window connects passersby with the Keds online customization program. “We wanted the windows to be both a studio and a stage of interactivity,” Burrows said.

View Slideshow
Page:  « Previous Next »
load comments


Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

getIsArchiveOnly= hasAccess=false hasArchiveAccess=false