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Window on the World
Shoppers and shoe fans passing by Bloomingdale’s in New York are getting a show. The Lexington Avenue windows celebrate the new partnership between Keds and the Whitney Museum of American Art by showcasing shoes — and three art students working in the windows. Keds President Kristen Kohler Burrows said the display was a great way to highlight artist Jenny Holzer and the Keds Whitney Collection she designed (a Bloomingdale’s exclusive). And Bloomie’s agreed. “Our customers are very interested in art and the arts, and we thought this was a perfect collaboration,” said Anne Keating, SVP of public relations and corporate philanthropy for the store. “It’s a perfect opportunity to showcase a great artist who decided to do something that everyone can own as art.” Customers also can put their stamp on Keds: A touchscreen in the window connects passersby with the Keds online customization program. “We wanted the windows to be both a studio and a stage of interactivity,” Burrows said.