Most Recent Articles In Business
Latest Business Articles
- Pensole Issues Shares To Grow
- The Disrupter: Q&A With Adidas America's Mark King
- EXCLUSIVE: Sperry, Keds Get New Execs
More Articles By
“The Hills” might be over, but MTV reality star Audrina Patridge is already working on her next gig. The new face of juniors’ brand Bongo told Insider — with difficulty, as Patridge lost her voice during a cast-party celebration last Tuesday — she’s getting ready for a handful of appearances on behalf of the Iconix Brand Group-owned label. “It’s such an iconic, American brand. My mom used to wear it in the ’80s,” she said. “I was excited to be a part of it because they don’t have just jeans anymore — they have apparel and accessories. It’s a huge brand.” And of the much-discussed ending to the reality series, Patridge said she thought it was clever. “[The end] was poking fun at everyone who thinks ‘The Hills’ is so fake.” Patridge’s national marketing campaign for Bongo (above) debuts in September. In other Iconix spokesperson news, it looks like congratulations are in order for Bristol Palin, ambassador to The Candie’s Foundation, who announced her re-engagement to baby-daddy Levi Johnston on the cover of US Weekly. The bride-to-be can be seen in a new PSA (her second for the foundation) that warns teens of the party-halting repercussions of teen pregnancy.