Women’s Wear Daily
04.17.2014
business
business

In Brief: Justin Boot Snags Star... FDRA Online

Justin Boot Co. signed World Champion Cowboy Trevor Brazile.

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Trevor Brazile

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Justin Boot's Rodeo Star

Justin Boot Co., an exclusive footwear sponsor of the Professional Rodeo Cowboys Association, announced an endorsement agreement with the organization’s All-Around World Champion Cowboy, Trevor Brazile.

As part of the partnership, Justin Boot will highlight Brazile in efforts surrounding the company's charitable professional rodeo programs — Justin Sportsmedicine Team and Justin Cowboy Crisis Fund — as well as in product-focused marketing and ad campaigns this year.

“Trevor is a tremendous athlete who demonstrates admirable character and integrity, which are both attributes our company is founded on,” Randy Watson, president and CEO of the Fort Worth, Texas-based company, said in a statement.

NEXT: FDRA's New Site

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FDRA Debuts New Site

The Footwear Distributors and Retailers of America unveiled a new Website this week with a mission to provide news and information to the organization’s members.
 
At FDRA.org, members will have access to current and archived publications, information on FDRA’s ongoing advocacy efforts, and the ability to register for FDRA seminars and workshops at a reduced rate. All users will have access to news, trade data and a calendar of industry events. In addition, a portion of the site will be translated into Chinese.

“FDRA’s new Website lives up to its goal of providing footwear industry executives the vital information they need to make decisions in an ever-changing global economy,” Jim Issler, FDRA chairman and president and CEO of H.H. Brown, said in a statement.

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