Women’s Wear Daily
04.19.2014
business
business

In Brief: Justin Boot Snags Star... FDRA Online

Justin Boot Co. signed World Champion Cowboy Trevor Brazile.

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Trevor Brazile

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Justin Boot's Rodeo Star

Justin Boot Co., an exclusive footwear sponsor of the Professional Rodeo Cowboys Association, announced an endorsement agreement with the organization’s All-Around World Champion Cowboy, Trevor Brazile.

As part of the partnership, Justin Boot will highlight Brazile in efforts surrounding the company's charitable professional rodeo programs — Justin Sportsmedicine Team and Justin Cowboy Crisis Fund — as well as in product-focused marketing and ad campaigns this year.

“Trevor is a tremendous athlete who demonstrates admirable character and integrity, which are both attributes our company is founded on,” Randy Watson, president and CEO of the Fort Worth, Texas-based company, said in a statement.

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