WWD.com/footwear-news/business/how-to-retail-to-consumers-in-china-6187593
business
business

August 22, 2012

How to Reach Consumers in China

Panelists at FN Platform pointed to Home Depot and Best Buy as cautionary tales.

business/news

China’s consumers, who hunger for upscale Western goods more than homegrown brands, aren’t so easy to reach, according to market experts speaking at FN Platform.

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