Women’s Wear Daily
04.23.2014
business
business

FN Picks: Holiday Windows in New York...

The department stores get into the holiday spirit.

business/news
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To Santa from Macys

>> TO SANTA, FROM MACY’S

Macy’s Herald Square flagship will be at the epicenter of its holiday “Believe” campaign, which launched earlier this month with a TV commercial (at left), animated film and national tour. The store is using hundreds of mirrors, hung like snow confetti in its windows, to create a seemingly endless look. Those passing by the animated Broadway windows also will have the opportunity to write a letter to Santa, personalizing the note on a giant touch screen before watching it be whisked off to the North Pole. “We’re trying to push technology so the viewer becomes part of the window,” said Paul Olszewski, Macy’s director of windows. The windows were unveiled Nov. 19, with carols sung by the Disney Channel’s Emily Osment, “American Idol” Katherine McPhee and the Broadway cast of Irving Berlin’s “White Christmas.” Emma Leighton

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