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>> Scoring Points
Puma is letting people keep score on just about anything. The brand’s latest online and mobile application, now in its beta stage, lets users create a scoreboard for any two items (iPhones vs. Blackberries, Chocolate vs. Peanut Butter, Republicans vs. Democrats), which are voted on by the website’s visitors. Puma chief marketing officer Antonio Bertone is hoping that the app will be a daily addiction for consumers. “The competitions taking place right now on Life Score Board range from the profound to the absurd,” Bertone said. “But it’s really a reflection of what people are talking about in their everyday lives.” Place your votes at Lifescoreboard.com. G.F.