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FN Picks: Fashion's Night Out Preview

What's in store for the big night.

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In Paris, Nuit Blanche is an all-night festival promoting community involvement in the arts. Museums and galleries stay open late, and the city itself is transformed into a creative wonderland. This industry-wide event inspired Vogue editor-in-chief Anna Wintour to initiate the first annual Fashion’s Night Out on Sept. 10, which will have retailers, designers and celebs (such as Pharrell, Manolo, Mary-Kate and Ashley) come together in New York and around the world to share their excitement and passion for the fashion business — and hopefully sell some merchandise while they are at it. So whether you want to eat, drink or dance while you shop, here are four types of events to check out in the Big Apple next week. And don’t worry about hopping the subway — Payless is picking up the tab for double-decker bus service to all the evening’s festivities. For a complete list of events, visit Fashionsnightout.com.

>>Photo Ops

Ready for your closeup? If you spend $300 at John Varvatos’ store on the Bowery, legendary rock photographer Mick Rock will take your portrait. And if you’ve always wanted to walk the catwalk at a Marc by Marc Jacobs fashion show, you can come one step closer with a snapshot taken on a special set in the store. For supermodel fans, Cindy Crawford will pose for pictures with JCPenney shoppers. And if you just want to watch a fashion shoot from the sidelines, Angela Lindvall will re-create her iconic campaign for Jimmy Choo with styling assistance from Tamara Mellon.

>>Sporty Style

The U.S. Open is in full-swing, and Cole Haan on Madison Avenue will hold a viewing party hosted by none other than Maria Sharapova (at right), the brand’s latest collaborator. Meanwhile at Kate Spade, customers can sip Havana Highballs while taking cha-cha lessons on the sidewalk.

>>Feeding Frenzy
Shopping can really work up an appetite, which is why Tory Burch (at left) will host a New York-style block party outside her store in the Meatpacking District, complete with Mexican barbecue from restaurant hotspot La Esquina. Farther uptown, Spanish brand Camper will be serving Iberian specialties including tapas, jambon and native beer and wine. Thirsty? Head to Rag & Bone on Christopher Street, where the store will be converted into an Irish pub.

>>Music Makers
Top designers such as Giuseppe Zanotti (at left) and Bally Creative Director Brian Atwood love to deejay. On Fashion’s Night Out, they will put their secret skills to good use in their Manhattan flagship stores, spinning tunes for customers.

On the live music scene, Hasidic reggae rapper Matisyahu will connect with Kenneth Cole and perform at his store, while up-and-comer Caitlin Crosby will sing for Tommy Hilfiger and friends. Tina Parol and other Steve Madden Music artists will populate the designer’s boutiques across the city, and rap star Kid Cudi will host a listening party of his new album at A Bathing Ape on Greene Street.

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