WWD.com/footwear-news/business/flip-flop-shops-teams-with-souls4soles-2072677
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Flip Flop Shops Teams With Soles4Souls

Chain offers discounts to those who donate.

Flip Flop Shops of Atlanta, a nationwide retail chain, is partnering with Soles4Souls for the first time. According to a company release, the retailer expects to collect 10,000 pairs of shoes for the charity.

Flip Flop Shops will promote its "Free Your Toes — Bring Your Soles" events in its existing three locations as well as 20 soon-to-be-opened shops throughout North America. It will host shoe drives at each grand opening, offering discounts to customers who make donations.

To fully integrate the partnership, the newly launched Soles4Souls RV Tour will stop at store locations throughout the country.