business
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Fila Partners With Susan Lucci

By Gabrielle Fratangelo
business/news

Soap star Susan Lucci is teaming with Fila for a new line to be offered on HSN.

A continuation of Lucci’s nine-year partnership with the retailer, the Pilates apparel line complements the actress’ own Malibu Pilates Program, which has been featured on HSN since 2008. The collection is composed of poly/spandex tanks, hoodies and pants. 

“HSN is a strong retail partner with extensive direct-to-consumer expertise and an excellent track record with Susan’s product,” Danny Lieberman, VP of apparel at Fila, said in a statement. “Fila’s women’s personal performance line offers a range of products that combine the rich style of our historic brand with beautiful silhouettes and fabrications for today’s sophisticated active woman.”

The Fila by Lucci line is set to retail for $33 to $50 and will debut Dec. 9 on HSN, where it will be sold exclusively.

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