business
business

Fila Partners on 2009 Sony Ericsson Championships

The athletic firm will create footwear for the event in Doha, Qatar.

Fila has signed on as the official tennis apparel and footwear partner for the 2009 Sony Ericsson Championships in Doha, Qatar, from Oct. 27 to Nov. 1.

It is the year-end event for the Sony Ericsson WTA Tour, where the top eight singles players and top four doubles teams in the world compete over six days for a prize fund totaling more than $4.5 million.

To commemorate the event, Fila has created a bespoke range of shoes incorporating the tournament’s purple and green theme. The designs are based on styles from Fila’s archives of the 1970s and 1980s. All court officials, ball crew members and onsite staff will wear the footwear.

Fila has a long history in tennis, with endorsement agreements for several Sony Ericsson WTA Tour and ATP Tour athletes.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false