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Salvatore Ferragamo is letting its hair down for a good cause.
On Sunday night, the company launched a new line of casual men’s shoes, labeled Ferragamo World, consisting of six different styles including desert boots, moccasins and sportier pieces, all with a youthful, less-formal feel.
The manufacturing process was designed with an environmental aspect, using water-based adhesives and water tanning.
A portion of the revenues from the sales of the Ferragamo World products will go to Acumen Fund, which provides drinking water and clean energy to poverty-stricken countries, including India, Pakistan and those in East Africa.