It was one massive block party at Bergdorf Goodman, with a line trailing down Fifth Avenue and then 58th Street. But the party was undeniably on the third floor, which was shut down completely for Victoria Beckham’s appearance alongside Brian Atwood. “Fire hazard,” said a beefy security guard manning the velvet rope.
Reality-star-turned-designer Nicole Richie was also swarmed by photographers and screaming fans as she navigated the floor in a lacy little black dress and black pumps. “It’s always like this with Nicole,” said Rick Cytrynbaum of Modern Vintage, which produces Richie’s House of Harlow footwear.
At Saks Fifth Avenue, the 10022-SHOE area was transformed into a rock ’n’ roll-themed nightclub, complete with dark velvet curtains, as Sergio Rossi’s new creative director, Francesco Russo, mingled with VIP shoppers (including Rolling Stone Keith Richards’ daughters Theodora and Alexandra). Russo signed shoes for customers and was on hand to show off the exclusive Cachet pump. He also gave FN insight into his upcoming collection: “I’m exploring more architectural heels and working on the idea of sharpness and straightness,” he said. “That means a straight heel, combined with a more pointy last to create a silhouette like the letter L.”
The partying continued at Barneys, where Creative Director Simon Doonan was selling — and signing — limited-edition pairs of Havaianas he designed for the brand. “I’ve already sold 50 pairs [in the last hour] and it’s not even flip-flop season,” he exclaimed.
In the men’s department, Rag & Bone designers Marcus Wainwright and David Neville were spotted scoring 1-1 in ping-pong games against shoppers. Their spirits were up despite having been up since 5 a.m. prepping for their two runway shows held earlier in the day. “They turned out great,” Wainwright said.
At Lord & Taylor, Libby Edelman and Vince Camuto held court in the packed second-floor shoe salon, signing shoes and mingling with shoppers. "I used to do personal appearances every weekend during the Sam & Libby days,” Edelman recalled. "Actually, I've loved talking to customers ever since my first job as a waitress." Camuto, who came with wife Louise, said he planned to spend much of the weekend meeting and greeting, with an in-store appearance at Nordstrom in New Jersey’s Short Hills Mall set for Saturday.
Pour La Victoire designers Jay Adoni and David Giordano were on hand at the women’s shoe floor at Bloomingdale’s Soho. “[FNO] is a lot of fun, but it’s also really helping make us better designers by getting real feedback from customers,” Adoni said. “It brings a new energy to the streets because it cheers people up in this economy. They should have it twice a year.”