London-based designer Tracey Neuls opened a 2,100-sq.-ft. temporary space at 1-5 Exhibition Road.
Photo By Courtesy Photo
The recession is taking its toll on British retail, and the last weeks have been marked by high-profile store closings. Despite darkening storm clouds, many designers are forging ahead with new launches and retail openings.
On Location
Footwear designers are popping up in temporary store locations across Europe. London-based designer
Tracey Neuls opened a 2,100-sq.-ft. temporary space at 1-5 Exhibition Road, steps away from the London runway shows, from Feb. 10 to March 1. After fêting the store with a party prior to the start of London Fashion Week, Neuls (who also has a shop in the city’s Marylebone neighborhood), used the space to showcase her shoes past, present and future — and to conduct appointments. “It’s not free, but the location is fantastic [since] it coincides with London Fashion Week,” said Neuls. Another London-based designer, Rupert Sanderson, is setting up a temporary space in France: Le Bon Marché Rive Gauche in Paris will host an area dedicated to Sanderson’s spring collection. The shop-in-shop will be open for three months, beginning March 5.
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