Euro Eye: Gina Heads East... Russia's Potential...

Europeans are exploring new opportunities in a very challenging climate.

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Gina store in the Dubai Mall.

Photo By Courtesy Photo

Europeans are exploring new opportunities to build business in a very challenging climate — from the lucrative Russian market to creative collaborations and partnerships.

Breaking New Ground
Gina, the upscale British women’s footwear brand, is marching into the Middle East — and into international retail.

The brand inked a deal in May with Middle East franchisee One of a Kind Ltd. to open its first 1,200-sq.-ft. international flagship in the Dubai Mall in Dubai, United Arab Emirates.

According to director Aydin Kurdash, Gina plans to roll out more stores in that country.

“We are very excited with this partnership,” said Jagdev Singh Gill, CEO of One of a Kind, which has launched labels including Zara, Bebe and Tag Heuer in the market. “Gina offers a dedication to quality, where expertise and exacting detail are seamlessly joined with glamorous and captivating design. The Dubai Mall is the ideal location to launch an international luxury brand to the cosmopolitan mix of discerning, well-traveled, fashionable consumers.”

The family-owned Gina label already has flagship stores on London’s Sloane Street and Old Bond Street.

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