Neil Cole, founder of the foundation and chairman, president and CEO of Iconix Brand Group, made the morning show rounds on Wednesday with Candie’s Foundation spokesperson Bristol Palin, appearing on “Good Morning America” and “Today” to plug a series of upcoming TV and print PSAs for the prevention of teenage pregnancy.
In the ads, Palin, daughter of former VP hopeful Sarah Palin, appears with her son, Tripp, and discusses the difficulties of being a teenage mom. The spots will begin airing in May as part of National Teen Pregnancy Prevention Month. The foundation named Bristol as its ambassador last year.
“I believe that people need to start talking about the consequences of teen pregnancy,” Palin said in a statement. “Being a single teen mom has affected every aspect of my life. I am providing for another person and doing everything for him. I am constantly juggling, and it is extremely difficult. Teens need to understand the realities of being a teenage parent.”
For his part, Cole said his aim was to start a discussion before teens are faced with unwanted pregnancies. “The main goal of The Candie’s Foundation is to educate teens about the devastating consequences of teenage pregnancy,” he said in the release. “Each year nearly 750,000 teens become pregnant. The numbers are staggering, and it is a national epidemic. By drawing attention to the issue and starting a dialogue between teens and parents, we can reduce this number and prevent teens from becoming [statistics].”