Brown Shoe to Partner With Marvel

"Iron Man 2" will kick off the licensed product.

“Iron Man 2” children’s footwear is in the works for May 2010

“Iron Man 2” children’s footwear is in the works for May 2010.

Photo By Courtesy Photo

NEW YORK — Brown Shoe Co. is teaming up with a new cast of characters.

The St. Louis-based firm has signed a licensing agreement with Marvel Entertainment to develop footwear for men, women and children featuring characters from Marvel’s upcoming slate of theatrical releases. Categories will include casual shoes, athletics, sport sandals, beach and EVA sandals, seasonal boots and slippers.

“Marvel’s world of super heroes, super villains, action and adventure has been part of people’s lives for decades,” said Brown Shoe Wholesale President Gary Rich. “Through this footwear partnership, we can give fans even greater access to characters they love. Kids, especially, see character shoes as ‘their brands,’ so these footwear lines are a way to bring the magic of the films to life for them even more.”

The first collections will launch at retail next spring and will be based on Marvel’s “Iron Man 2” film, set for release on May 7, 2010. Toddler, youth and young adult sizes will be offered. Brown Shoe plans to preview the line for retailers beginning this month.

Future collections will incorporate characters from other Marvel-produced films, including “Thor” (May 2011), “The First Avenger: Captain America” (July 2011) and “The Avengers” (May 2012).

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