Women’s Wear Daily
04.23.2014
business
business

Britney Sports Candie's in 'Radar'

The pop star extended her deal with the brand, which is available at Kohl’s.

business/news
brit

Candie’s footwear, apparel, jewelry and accessories play a starring role in Britney Spears’ new music video for her song “Radar.”

The brand, which is owned by New York-based Iconix Brand Group, has extended its agreement with the entertainer to include appearing in Candie’s fall 2009 TV, print, online and in-store advertising, which will be culled from the “Radar” video. With a posh polo theme, the video was shot on a private horse farm and estate in Santa Monica, Calif. The visual narrative centers around Spears seducing a polo player.

Dave Meyers shot the TV commercial, which will debut in late summer, and fashion photographer Matthew Rolston shot the print ad campaign, hitting September magazines.

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