Women’s Wear Daily
04.17.2014
business
business

BBC Inks DKNY Kids' Deal

The collection will relaunch for spring '11.

business/news

BBC International is adding another big-name brand to its stable.

For spring ’11, the company will relaunch DKNY in the children’s market. The collection, to be available in toddler, youth and tween sizes, emphasizes active-driven looks, including canvas vulcanized sneakers and skimmers, joggers, cork-footbed sandals, patterned rainboots and gored gladiator sandals for girls.

Signature DKNY branding elements, such as subway token logos and New York skyline images, are featured throughout. A small selection of boys’ sneakers and flip-flops also will be available. The collection will retail from $16 for EVA thongs to $50 for athletics.

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