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Alegria Shoes Hires Sheri Poe

Poe will oversee branding and marketing for the comfort brand.

business/news

Comfort footwear brand Alegria Shoes has named Sheri Poe to the position of chief marketing executive officer, effective immediately.

Poe, founder of Ryka athletic footwear, was most recently CEO of U.S. operations at MBT. Her duties at Alegria, owned by parent company Pepper Gate Footwear in Los Angeles and known for its rocker-bottom looks in a wide range of novelty materials and colors, will include overseeing branding and marketing.

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