Women’s Wear Daily
04.19.2014
business
business

Adrienne Vittadini Launches Footwear for Spring

Sportswear brand has been expanding since relaunch in 2006.

business/news

Sportswear brand Adrienne Vittadini is adding footwear to its mix of lifestyle offerings for spring and is set to unveil the new collection during next week’s FFANY show.
 
The footwear collection, set to retail between $79 and $129, includes about 65 styles of flats, heels, wedges and sandals and is expected to sit alongside other offerings from the Adrienne Vittadini brand, including outerwear, handbags, jewelry, belts and eyewear.
 
The New York-based brand is making a resurgence in the fashion world after relaunching the Adrienne Vittadini name and sportswear collection for fall ’08. The other lifestyle offerings have been added in the seasons since, with footwear making its debut for spring ’10, said Mary Gleason, brand president. A larger collection of footwear, including booties and tall boots, will be added to the mix for next fall, she said.
 
The collection, which is sold in more than 500 doors across the country, is being targeted to department stores already carrying the Adrienne Vittadini ready-to-wear collection, such as Macy’s, Lord & Taylor, Belk and Dillard's. 

Adrienne Vittadini made a name for itself in the 1980s and 1990s with its colorful prints and has gone through a couple of acquisitions in recent years, ending with Schottenstein Stores Corp.’s purchase of the brand in 2006.
 
“The last time shoes were done was when Adrienne [Vittadini] still owned the business in the 1990s,” Gleason said. “Accessories are such a terrific category. We’re a sportswear brand at heart [and] we’re trying to capture a whole lifestyle look.”
 
Though a capsule collection of four to six shoe styles was created exclusively for DSW — which is also owned by Schottenstein — the spring ’10 collection licensed to Will-Rich Shoe Co. marks the brand’s first concentrated push into the footwear arena, Gleason said.

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