Shortly after announcing the discontinuation of its footwear, Ben Sherman has announced it will remain in the category with a new licensing partner: London-based Hudson Shoes.

“Since deciding to cease our in-house footwear business, we have had strong interest from most of the key players in the footwear sector to take the Ben Sherman footwear license,” said Ben Sherman CEO Miles Gray in a statement. “However our clear preference has been to establish a partnership with Hudson, who we feel tick all the boxes in terms of footwear expertise and full understanding of the Ben Sherman brand and its potential, and we really look forward to working with the Hudson team.”

Marc Verona of Hudson said, “This is a fantastic opportunity for Hudson. I am really looking forward to the challenge of putting a new team together to reposition the Ben Sherman footwear brand with some iconic pieces.”

Reps from Ben Sherman said retailers will receive fall orders as planned. Hudson’s first collection with the brand will debut in January 2010.