The Suite Life
Thursday, May 08, 2008
By Cecily Hall
The top 10 luxury hotel brands ranked by high-net-worth female consumers.
What do women want — in a leading hotel? The New York-based Luxury Institute has provided WWD with its Luxury Brand Status Index: Most Prestigious Hotel Brands. The index is an average of four indices: Quality, Exclusivity, Social Status and Self-Enhancement, presented on a 0 to 10 point scale. The Luxury Institute surveyed more than 1,600 wealthy people (51 percent were women whose median net worth was $1.1 million) about which hotel brands they preferred. What were the female respondents' favorites? "It's clear that women love more boutique brands with intimate places and smaller venues," said Milton Pedraza, chief executive officer of the Luxury Institute. "All of these brands are known for their superior service and sophisticated experience, but the top-ranked brands tell us that women are also looking for that sense of security — sort of a home away from home."
What do women want — in a leading hotel? The New York-based Luxury Institute has provided WWD with its Luxury Brand Status Index: Most Prestigious Hotel Brands. The index is an average of four indices: Quality, Exclusivity, Social Status and Self-Enhancement, presented on a 0 to 10 point scale. The Luxury Institute surveyed more than 1,600 wealthy people (51 percent were women whose median net worth was $1.1 million) about which hotel brands they preferred. What were the female respondents' favorites? "It's clear that women love more boutique brands with intimate places and smaller venues," said Milton Pedraza, chief executive officer of the Luxury Institute. "All of these brands are known for their superior service and sophisticated experience, but the top-ranked brands tell us that women are also looking for that sense of security — sort of a home away from home."
