Though it has long been a cliché to talk about an Internet revolution, in the fashion world, companies are still figuring out how to join it, especially when it comes to online media.
Fashion houses first dipped their toe in the waters of the blogging world by granting credentials for bloggers to enter the tents at New York Fashion Week and, if they were lucky, standing room space at a few shows. Eventually, some of the more reputable — or aggressive — were granted seats.