Gareth Pugh opted to surprise his audience and show his fall collection as a large-screen video projection starring Natasa Vojnovic as a Gothic model caught in a modern dance trance. It’s an approach that would probably play better in London (here it bordered close to parody once a club kid in the audience declared, “So cool!” while the footage had yet to roll), but the film was well executed in an artsy, avant-garde style.

As for Pugh’s message — strong and graphic — it was obvious, even if the clothes weren’t entirely clear. Between the graphic effects and the seemingly black-and-white production, it was hard to tell what was what. There was a breast-baring, slashed shirt worn with pleated, oversize palazzo pants, a bubble coat and several variations on a spiky pin motif. But fabrics and quality were impossible to discern and, ultimately, judgment should be withheld until a trip can be taken to the showroom.