Steve McCracken, Former Lycra Chief

Steve McCracken, the charismatic former president of Lycra Worldwide who made the brand into a global powerhouse, died of stomach cancer Thursday at his...

"We didn't belong to a country club or have new cars like a lot of people did," McCracken said in an interview in 1998. "But the lack of money didn't bother me."

After earning a bachelor of science degree in mechanical engineering from Rose-Hulman Institute of Technology in Terre Haute, Ind., McCracken joined DuPont in 1975 as a field engineer. He later worked in operations, finance, planning and marketing and business positions throughout the U.S. and Europe. He also served on the boards of several DuPont ventures in Latin America and Asia.

McCracken described his professional and personal style to WWD this way: "Basically, a lot of folks view a DuPont executive as a stuffed-shirt type. It got to the point where the chairman invited me to breakfast and asked me, 'Why do you dress that [casual] way? Some people think you do it out of spite.' I told him, 'Because I'm comfortable.' My ego is outwardly focused, not upwardly focused. I'm not antiestablishment, it's just that I'm not here to carry someone's bags. I've got this strange, idealistic bent to me. I get off on the notion of creating jobs."

McCracken is survived by his wife, Judy; three daughters, Morgan, Kelsey and Molly; a son, Connor; his mother, Dixie, and a sister, Julie Stephenson.

Memorial services are planned in three cities: the Walker Funeral Home in Toledo on Wednesday, the Flinn & Maguire Funeral Home in McCracken's hometown of Franklin on Friday and a third service in the spring in Wilmington.  
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