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While Chinese apparel retailers, like Li-Ning and Anta athletic apparel stores, have a foothold in the retail game in China, plenty of brands are moving in on their turf. "The entry of international brands such as Benetton, Zara and FCUK, are showing their potential strength to domestic brands," said Euromonitor. "Most of the international brands tend to position themselves at the mid- and high-end of the industry." October's Fendi fashion show atop the Great Wall of China, which cost an estimated $10 million, was "a major statement from LVMH about the importance of China to the luxury sector and to its future fortunes," said WWD. Earlier this year, Chanel opened its first boutique in Shanghai, while Burberry has just opened its 34th Chinese store, in Beijing. Hermès recently added boutiques in Hangzhou and Chengdu.
4. SOUTH KOREA
The retail business has witnessed entrants such as Gucci and J.Mendel into South Korea. And WWD reported last week that Valentino is looking for a location for a flagship in the country, where the brand already has six freestanding shops. Located in Seoul is the Myeong-dong shopping area — a popular destination for apparel, shoes and other fashion accessories. Unlike nearby Namdaemun and Dongdaemun Markets, which sell products at low prices, most shops in Myeong-dong deal with midlevel price items. Shops here include Guess, Club Monaco and Levi's. And if consumers are in the market for discount apparel, Wal-Mart Korea — also located in Seoul — is always an option.
Anya Hindmarch is heading to Indonesia, while Rebecca Taylor opened up shop there this past July. In May, Banana Republic opened a unit in Jakarta, operating as a franchise of retailer and distributor FJ Benjamin Holdings Ltd., which brought the Gap to the region last year. And in September, Guess chief executive officer and vice chairman Paul Marciano said, "Our focus in terms of strategy is to expand globally, quarter after quarter." He added that there are currently footwear stores in Milan, Monte Carlo, Singapore and Jakarta, Indonesia. Also located in Jakarta is the upscale Plaza Indonesia, which offers designer boutiques from Lanvin, Louis Vuitton, Versace and Gucci.