Lela Rose will be looking overseas for growth.
Photo By Pasha Antonov
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Rose said she already has taken preemptive steps in anticipation of a decrease in orders next year. The company is being selective with advertising and has brought shipping back in-house for certain sized orders. While she is still going forward with a February runway show in Bryant Park, Rose will scale back a bit on the number of models to try to reduce expenses. There also will be a push to broaden international distribution.
“We see international sales as a tremendous opportunity for the brand,” Rose said. “To offset what we anticipate to be a tough year domestically, we are looking into additional sales trips to Europe, as well as bringing on an international consultant for foreign markets.”
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