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It's Only Natural

It's Only Natural

by Kim Friday

Posted Thursday January 03, 2008

Last Edited Friday May 30, 2008

From WWD.COM

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1026810

Loomstate: A cardigan, henley and jeans.

Photo By WWD Staff

Launch Slideshow 12 images

Eco-conscious apparel is gaining momentum for 2008, even in the denim market, where environmentally friendly designers are making strides. According to the charitable organization Organic Exchange, sales of organic cotton are expected to reach $2.6 billion this year. Here, from Loomstate, launched by Rogan Gregory and Scott Hahn in 2004, a cardigan, henley and jeans.

Organic, sustainable and natural — they're the latest buzzwords in fashion. Though the processes are not yet perfect, here's what a few noteworthy denim lines are doing to live up to that billing.

PHOTO BY STEPHEN SULLIVAN
PHOTOS BY ROBERT MITRA
MODEL: CATHERINE TORRES/ELITE; HAIR BY DANIELLE PRIANO FOR ARTISTSBYTIMOTHYPRIANO.COM; MAKEUP BY STEPHANIE PASICOV FOR RJ BENNETT REPRESENTS; FASHION ASSISTANT: CHRISTINA ROPERTI; STYLED BY ANTONIA SARDONE

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