url=_fashion_news_it_s_only_natural_1026810;

login=n;

kw=;

true

Welcome, !

• ACCOUNT PREFERENCES
• |
• LOGOUT

Subscribe

LOGIN

WWD Fashion

• The Conversation
• Video
• Blogs
• Calendar

url=_fashion_news_it_s_only_natural_1026810;

login=n;

kw=;

true

• Home
• Fashion
• Retail
• Business
• Beauty
• Men's
• Markets
• Footwear News
• Media
• Fashion Shows
• Lifestyle
• WWDCareers

• Thursday
  11/05/2009
• Wednesday
  11/04/2009
• Tuesday
  11/03/2009
• Monday
  11/02/2009
• Friday
  10/30/2009
• Thursday
  10/29/2009
• Wednesday
  10/28/2009
• Tuesday
  10/27/2009
• Monday
  10/26/2009

See all past issues

• TODAY'S PAPER
• Past Issues
•  
• People & Companies
• The Globe
• Resources
• Summits
• Classifieds

	Articles
	Images

url=_fashion_news_it_s_only_natural_1026810;

login=n;

kw=;

true

All Articles In Fashion

91267 Articles by Most Recent

Showing only

FILTER BY

• Fashion Scoops
  remove
• Trends
  remove
• Designer & Luxury
  remove
• Ready-to-Wear & Sportswear
  remove
• Accessories
  remove

More Topics

Search Fashion

• Reading Material: Prada Book Explores 30 Years of Style
  Posted Nov 6, 2009
• Secret Garden... Kors Gets Outdoorsy... The Family Burch
  Posted Nov 6, 2009
• The House that Isaac Built
  Posted Nov 5, 2009
• Prada Unveils Book
  Posted Nov 5, 2009
• Guests Fete the "Italian Touch" in London
  Posted Nov 5, 2009
• Spring Men's Suit Trend: Mixed Doubles
  Posted Nov 5, 2009
• Austrians in Tokyo... Anthropologie's New Tie-Up...
  Posted Nov 5, 2009
• Adidas Net Drops 30 Percent
  Posted Nov 4, 2009
• Talking Shop With Isaac Mizrahi
  Posted Nov 4, 2009
• Cucinelli's Fashion Feast... Piece by Piece... Hilfiger Taps Milla Jovovich...
  Posted Nov 4, 2009
• Home Sweet Home: Designers' and Socialites' Abodes
  Posted Nov 4, 2009
• Waiting For a Lady
  at the ACE Awards
  Posted Nov 3, 2009
• Lincoln Center Names Fashion Week Director
  Posted Nov 3, 2009
• Corneliani to Stage Runway Show at Pitti Uomo
  Posted Nov 3, 2009
• Escada Insolvency Proceedings Begin
  Posted Nov 3, 2009

• back
• more

Article Type

• Fashion Scoops
• Fashion Features
• Fashion Show Reviews
• Trends
• They Are Wearing

Fashion Markets

• Couture
• Designer & Luxury
• Ready-to-Wear & Sportswear
• Innerwear, Legwear & Activewear
• Junior & Denim
• Kids & Tweens
• Accessories
• Textiles

All Regions

• All Regions
• North America
• South and Central America
• Europe
• Asia Pacific
• Africa and the Middle East

All Years

• All Years
• 2002
• 2003
• 2004
• 2005
• 2006
• 2007
• 2008
• 2009

Clear Go

fashion-news

url=_fashion_news_it_s_only_natural_1026810;

login=n;

kw=;

true

It's Only Natural

It's Only Natural

by Kim Friday

Posted Thursday January 03, 2008

Last Edited Friday May 30, 2008

From WWD.COM

Add Note

Clip Add a Comment Send to a friend Print

A-  A  A+ 

Read the full article by SUBSCRIBING today!

Subscribe now to WWD.COM Archives, for complete access to archived WWD conte nt as well as WWD.COM.

Subscription includes:

• Full access to all of WWD.COM including WWD content back to 1994
• 100,000 Articles and images
• Immediate access to breaking news and events that shape the world of fashion and retail 24/7, now via WWD Mobile
• Insider coverage in WWD Morning Report daily email newsletter delivered right to your inbox.
• Downloadable PDF of WWD daily and all special issues for immediate worldwide access.
• Search, comment on, clip and save articles and images.
• Read it anytime, anywhere
• Start your subscription now for less than $2.49 per day!

Click to SUBSCRIBE

---

Sign in to your account

• Username (Cannot be empty)
  
  Lost Username/Password?
• Password (Cannot be empty)
  
  Remember Me
• 
  LOGIN

---

RSS

url=_fashion_news_it_s_only_natural_1026810;

login=n;

kw=;

true

Sending...

Close

Send to a Friend

• Your Name (Cannot be empty)
• Your Email (Cannot be empty)
• Send me a copy of this email
• Your Friend's Email (Cannot be empty) (Place semi-colons between multiple addresses)
• Your Message (0/2000) (Please remove all HTML code)
• Cancel Send

Success!

Your Email was sent succesfully.

Done Send Another

Error!

Your Email was not sent.

Done Send Another

 Comments

1026810

Loomstate: A cardigan, henley and jeans.

Photo By WWD Staff

Launch Slideshow 12 images

Eco-conscious apparel is gaining momentum for 2008, even in the denim market, where environmentally friendly designers are making strides. According to the charitable organization Organic Exchange, sales of organic cotton are expected to reach $2.6 billion this year. Here, from Loomstate, launched by Rogan Gregory and Scott Hahn in 2004, a cardigan, henley and jeans.

Organic, sustainable and natural — they're the latest buzzwords in fashion. Though the processes are not yet perfect, here's what a few noteworthy denim lines are doing to live up to that billing.

PHOTO BY STEPHEN SULLIVAN
PHOTOS BY ROBERT MITRA
MODEL: CATHERINE TORRES/ELITE; HAIR BY DANIELLE PRIANO FOR ARTISTSBYTIMOTHYPRIANO.COM; MAKEUP BY STEPHANIE PASICOV FOR RJ BENNETT REPRESENTS; FASHION ASSISTANT: CHRISTINA ROPERTI; STYLED BY ANTONIA SARDONE

Name:

Title:

Company:

Website:

Phone:

Name:

hi

Brands:

hi

Contact:

hi

 

hi

 

hi

hi

Tel:

hi

Loading Comments, Please Wait:

{Name}

{Date}

{Time}

{Text}

{Label:Like this comment?} [{Label:yes}] [{Label:no}] ({Label:Score}: 0{Label:byVotes} 0)

{Label:Mark as} [{Label:offensive}]

[{Label:reply}] [{Label:delete}] [{Label:moderate}]

{Label:leaveComment}

Your Screen Name *

Your Email * (email will not be displayed or shared)

{Label:ratingLabel}

{Label:commentLabel}

* Required

Yes, I want to receive WWD's Morning Report Newsletter

{Label:openidLogin} [{Label:logout}]

{Label:openidLogin}

{Label:openidNote}

[{Label:more}]

Most Emailed

Most Viewed

url=_fashion_news_it_s_only_natural_1026810;

login=n;

kw=;

true

url=_fashion_news_it_s_only_natural_1026810;

login=n;

kw=;

true

Sign-up for Free WWD Email Newsletters

help me

Sign-up for Free WWD Email Newsletters

Select the email newsletters you would like to receive.

•  WWD Morning Report (Daily)
• WWD News Alert (frequent breaking news)
• WWD This Week in Fashion
• WWD Men's Week in Review (Daily)
• WWD Men's News Alert (frequent breaking news)
• Footwear News Alert (frequent breaking news)

• WWD This Week in Beauty
• WWD This Week In Retail
• WWD Week in Review
• WWD Fast (monthly)
• Footwear News Daily Update

For newsletter descriptions, click here.

If you are already a WWD.COM subscriber, you can add additional newsletters here, or go to Account Preferences to update your newsletter preferences.

View WWD's Terms/Privacy Policy

WWD.com is the authority for news and trends in the worlds of fashion, beauty and retail. Featuring daily headlines and breaking news from all Women's Wear Daily publications, WWD.com provides the most comprehensive coverage anywhere of fashion, beauty and retail news and is the leading destination for all fashion week updates and show reviews from New York, Paris, Milan and London.

Use of and/or registration on any portion of this site constitutes acceptance of our Terms of Use (REVISED 5/22/09) and Privacy Policy (REVISED 5/22/09).
© 2009 Fairchild Fashion Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Fairchild Fashion Group.