Women’s Wear Daily
04.24.2014
intimates-activewear
intimates-activewear

Fitness-Bound in 2008

The New Year brings another flock of resolution-happy patrons to the gym. During the holidays, activewear retailers reported shoppers were purchasing layering outerwear, like technical jackets and vests.

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The New Year brings another flock of resolution-happy patrons to the gym. During the holidays, activewear retailers reported shoppers were purchasing layering outerwear, like technical jackets and vests. Other activewear buys are likely to be the latest looks for yoga and spin classes. Here, the season's bestsellers.

Store: Nike

Item: Nike + iPod Sport Kit (which lets runners listen to music while tracking their progress via an iPod Nano).

Price: $19

Why: "Nike + has been a driver for one of our biggest categories: running," said a Nike spokeswoman. "At the point of our one-year anniversary in July more than 22 million miles had been logged, runners had competed in over 110,000 challenges and burned almost 1 billion calories. In a recent survey of nikeplus.com members, 97 percent said they would recommend Nike + iPod to a friend."


Store: Fila

Item: The "wellness" pant, capri and tank.

Price: $65 (pant), $56 (capri), $45 (tank).

Why: "Softer than standard nylon, Supplex Lycra won't wrinkle, shrink or fade and holds its shape and color," said a Fila spokeswoman. "The breathable fabric also is odor-, wind-and water-resistant. Supplex Lycra will move and stretch with the body, thus the material story creates a sense of wellness, of comfort, which is essential in yoga practice."


Store: Lucy

Item: Half-zip workout top.

Price: $68

Why: "Our half-zips are great layering pieces under outerwear or over camis," said a Lucy spokeswoman. "The half-zip allows for ventilation control and is versatile enough to wear from studio to street."


Store: Lululemon

Item: Shape-up jacket.

Price: $89

Why: "The shape-up jacket is a great multifunctional piece," said a Lululemon spokeswoman." With such a wide range of colors and a full range of sizes, it is perfect for any athletic enthusiast."
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