WWD.com/fashion-news/intimates-activewear/dita-von-teese-brings-lingerie-to-target-australia-5521140
intimates-activewear
intimates-activewear

Dita Von Teese Brings Lingerie to Target Australia

The collection of 26 pieces will be hitting stores for Valentine’s Day, beginning Feb. 8.

Dita Von Teese Von Follies

Dita Von Teese models her Von Follies lingerie.

Photo By Sheryl Nields

Von Follies by Dita Von Teese will be hitting Target stores across Australia for Valentine’s Day, beginning Feb. 8.

The collection of 26 pieces will feature five groups of balconette bras, high-cut briefs, G-strings, garters, bustiers and fitted corsolettes rendered in leopard-print satin with eyelash lace detail, red satin with delicate black lace trim and black lace with intricate ribbon detailing and signature Dita blue treatments. There will also be spot-pattern mesh overlay effects on nude and black grounds, as well as sexy looking nude and black fishnet.

Von Follies by Dita Von Teese will also be available for purchase online at shop.target.com.au. Plans are to extend the product range at Target throughout 2012 as the brand is prepared for global distribution.

Murray Chenery, general manager of marketing for Target Australia, said exclusive designer fashions at great value prices is Target’s mission.

“The product mix is a true reflection of Dita’s own personal style and Target is confident it will resonate with customers who are inspired by beautiful, affordable and great quality garments,” said Chenery.

Von Teese will return to Australia in March to kick off the launch of Von Follies by Dita Von Teese, and she will walk the runway for Target at the L’Oréal Melbourne Fashion Festival on Saturday, March 10.

The burlesque queen said she was pleased the launch would take place for Valentine’s Day, noting, “It’s the perfect time to treat yourself or someone special to a glamorous piece from my new collection.…I am excited to see my Australian fans again.”