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BIBA’S NEXT CHAPTER: Biba, the London label founded in 1964 by Barbara Hulanicki, is set for yet another revival. House of Fraser, the British department store chain, has acquired the rights to the Biba brand from Lichtenstein-based company Hachel International Foundation, for an undisclosed sum. The company plans to relaunch the label under the name Biba Collection for House of Fraser for fall 2010. “The addition of Biba to our portfolio of brands fits perfectly with our strategy to further develop our house brands,” said John King, chief executive officer at House of Fraser.
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