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BOWLED OVER: More than 150 of Los Angeles’ social set poured into Oscar de la Renta’s Melrose Avenue store Tuesday night for Hamish Bowles’ book signing for “The World in Vogue.” The designer could not be there, but his designs were well represented, thanks to co-hosts Alexandra Kimball, Lisa Love and Katherine Ross, who wore his creations. Guests such as Liberty Ross and Ione Skye helped further the cause. De la Renta’s appeal with a cross-generational crowd could be seen in the turnout, which included Brooke Davenport, Joan Collins, Betsy Bloomingdale, Barbara Davis, Gela Taylor, Gelila Puck, Jamie Tisch, Jenni Kayne, Liza O’Brien, Lulu de Kwiatkowski, Victoria Brynner, Elizabeth Wiatt and Eva Chow.