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EYE ON THE PRIZE: Max Mara is not known for its celebrity-packed front rows, but, hey — there’s a first time for everything. Zoe Saldana is expected at the Italian fashion powerhouse’s show on Saturday as the next recipient of the Women In Film, MaxMara "Face of the Future" Award, which will be presented to her in Los Angeles on June 1 at the Women in Film’s 2010 Crystal + Lucy Awards. Zaldana will be hosted in Milan by Max Mara Group chief executive officer Luigi Maramotti. Past recipients of the prize include Ginnifer Goodwin and Emily Blunt.