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Zara Unveils Latest Retail Concept in London

The brand celebrated the opening with a bash at which the Veuve Clicquot and mini lemon meringue pies were in plentiful supply.

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ZARA’S U.K. FACELIFT: Zara has opened the doors to its first U.K. store that features the brand’s latest retail concept. It sits over three floors and occupies 1,500 square meters of retail space at Park House, across the street from Marks & Spencer at the western end of Oxford Street in London. The new store is Zara’s fourth branch on the busy shopping strip and its 19th in London. It was designed by Elsa Urquijo Architects and is laid out so that shoppers can move through the store intuitively. “The flow is different from our other stores,” said Zara’s chief communications officer Jesus Echevarria. “You are guided through ‘cubes’ and there are different dialogues with fashion and different trends happening in each of them. It feels more like a boutique space than a warehouse, this is more intimate.”

Zara celebrated the opening with a bash this week at which the Veuve Clicquot and mini lemon meringue pies were in plentiful supply. Jamie Hince and Alison Mosshart of The Kills performed. Around 15 stores in Zara’s new retail format are set to open by the end of January in cities including Paris, Utrecht in the Netherlands, Shanghai, Beijing and São José dos Campos in Brazil.